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Two Digital Marketing Services That are a Must for Start-ups

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When you think about marketing for your startup, what are some of the types that jump into your mind? You probably think about social media and keeping all of your social platforms up-to-date with new updates and posts about your business. But what about SEO and video marketing? These two services ...
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4 Tools Social Media Managers Use to Grow their Skills

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1. Google Analytics Google Analytics is where you go to track website traffic, conversions, and sales that your social media channels are driving. For most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or ...
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How Can Target Marketing Help Your Business?

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Isn’t the internet a beautiful thing? At a bare minimum, it’s a powerful tool that keeps us connected to our world, its cultures, and those around us. But the internet is so much more than a way to stay in touch with today’s headlines and personal contacts. Having an active online presence is an ...
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How to Use Facebook Ads to Target Your Mailing Lists

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Upload Your Mailing List into Facebook This approach is a great way to reach potential customers in multiple ways. To begin, import your data into Facebook Business Manager or go to Ads Manager by creating a CSV file. Facebook will allow you to target custom audiences based on numerous factors ...
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Ways to Market Your Business for Memorial Day Weekend

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Ways to Market Your Business for Memorial Day WeekendFor many of us, Memorial Day weekend is thought to be the unofficial start to summer. Even though having a BBQ or relaxing on a beach is a great idea, it’s also a smart move to keep your business up and running for many potential customers who ...
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Make Your Company Stand Out Online with These Marketing Tips

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In an age where technology is king, there is no question that the impact of the internet has never been stronger. Today, having an online presence, both on a personal and professional level, is a crucial way to make your voice heard and define your distinct personality. But because the internet is ...
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Why Blogging is So Important for SEO

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Blogs can help your business in many different ways. It can help you establish thought leadership, build trust with your potential clients, and increase your credibility within the community. One of the most important reasons is that it can boost your SEO results, which improves your organic ...
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Google Questions and Answers: Everything you need to know

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When looking for answers on local businesses, most people turn to search engines. For example, "Does this restaurant provide high-chairs?" or "What accommodations does this hotel offer?". Often, users have a hard time finding accurate, up-to-date information which is why Google brought Questions ...
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How Target Marketing Will Help Grow Your Business

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If you aren’t targeting your audience in your marketing strategy, you aren’t getting the most out of your business’s marketing capabilities. Target marketing is a method of marketing to consumers based on research into their interests, hobbies, wants, and needs. Target marketing is all about ...
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Is Web Design Really Important?

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Web design is one of the most important aspects of your online presence because it affects how quickly visitors can find what they are looking for. If it is difficult or frustrating, the visitor will leave and try another site – and that is a lost opportunity. Think of something you need more ...
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Is Your Small Business Making the Most of Online Reviews?

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When was the last time you tried a new restaurant without a recommendation? People are naturally inclined to seek the opinions of others before trying something new. We know that consumers look to friends, family and even strangers for feedback and recommendations on services and products. A ...
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Facebook Live: A New Way to Reach Your Audience

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Have you heard of Facebook Live? Not too long ago Facebook introduced this innovative new feature that helps you “go live” and talk to your Facebook audience in real-time. Using Facebook Live not only helps you to connect to your fan base, but with Facebook’s latest algorithm release, it helps you ...
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Content Marketing in 2018

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In the past few years, digital marketing has taken shape and is a huge part of a marketing plan for companies. But what’s at the top of that list? Content marketing has been in the top 10 most important forms of digital marketing for three years running according to Smart Insights, and we’re here ...
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5 Ways Your Business Can Win Big This Sunday

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The Big Football Game is only a few days away, and as in years past, the cost for a single 30-second spot during the game is astronomical. This year, spots range from $5 million to $5.2 million, before production costs and agency fees. In addition to covering that hefty fee, companies that choose ...
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Email Marketing Tips & Best Practices

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Email marketing is a cost effective solution that gives you the power to reach customers in a place most people visit every day – their inbox. If done properly, email marketing can help improve visibility, brand awareness and loyalty. It can also help you establish credibility, grow your audience, ...
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What the heck are Google Posts?

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Before we talk about Google Posts, first, we must stress that every local business should claim their Google My Business listing. It's a must-do. Non-negotiable. If you don't claim your Google My Business listing, you will significantly diminish your chances of showing up in local search results. ...
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New Year, New Marketing Plan

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Ring in the New Year! This time of year, many of us are making New Year’s Resolutions for getting fit, losing weight, or getting in financial shape. January is also a great time for businesses to reinvigorate with fresh marketing and blog ideas! The following are ideas to re-energize your ...
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Create the Perfect Storm in Your Digital Marketing Strategy

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Today’s integrated digital marketing is the definition of a perfect storm. Your website, search engine optimization, social media, online advertising and other activities work together to bring you new customers. Today’s customer doesn’t hear you just through one channel or another, but through ...
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5 Last Minute Christmas Marketing Tips

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With less than 3 days remaining until Christmas, it’s time for business owners to plan their final marketing push for the holiday season. Here are five marketing tips that can help you get the attention of last-minute shoppers. 1. Use Location Based Ads to Boost In-Store Traffic Business owners ...
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3 Marketing Tips to Use During the Offseason

3 Marketing Tips to Use During the Offseason

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It doesn’t matter what type of industry you’re in, business volume tends to change with the seasons. Understanding how your business, or clients business, changes from season to season is key when it comes to brainstorming a marketing strategy. With a few changes to your marketing strategy, we can ...
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The Dos and Don'ts of Using Facebook for Your Small Business

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Getting started on Facebook as a small business owner can be tough, and the constant evolution of social networks can make it even more difficult to stay on top of the best practices. You've heard the importance of using Facebook to grow your business, but actually doing it is a whole other story. ...
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Tips for Holiday Sales and Marketing for Small Businesses

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The holidays are an excellent opportunity for small businesses to bolster their social presence, marketing strategies, and bring in more business. However, if you don’t know how to use the holidays to your advantage, strategic marketing during the holidays can be tedious, tired, and ineffective. ...
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3 Motivating Factors to Turn Site Visitors into Customers

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As a small business owner, you know what makes your company great. You hear it from happy customers all the time: fast, quality, price and reputation. But do people instantly see what sets you apart when they visit your website – especially on a phone?Turn browsers into buyers with these 3 ...
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5 Easy Ways to Increase Facebook Engagement

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Facebook is simple, you update your wall and people will flock to your page and respond, right? Wrong. There is a huge difference between "I have a Facebook Page" and "I use my Facebook Page to connect with customers and grow my business". Social media for business is no longer optional. It's an ...
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Finding Success in the Digital World - Seawave Digital Can Help You with Your Marketing Needs

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In the digital marketing realm, it can be hard to keep up. The online world is fluid, constantly changing and evolving, adapting to world trends, conversations, and movements. How does the modern-day business owner not only keep up with these changes, but utilize this movement to mobilize sales for ...
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Social Media Marketing Tips for the Fall and Holiday Season

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October begins the holiday season for businesses and marketers. As a business owner, you should embrace the new seasons and holidays as part of your social media marketing strategy. This is a perfect time to produce relevant content that revolves around current situations your customers and ...
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The 12 Months of Christmas: Planning Holiday Marketing Ahead of Time

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In the wild world of advertising, our calendars are a bit different. We plan for Halloween in July, we plan for Christmas in September. To wait until the last minute would not only squelch creativity but increase stress. Here are four ways to get started on your holiday digital marketing today.Make ...
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Targeting Vacationers Online

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Vacations require planning and planning requires the internet. Step aside, AAA books, because travelers are saving trees and searching online. Whether this is done on a desktop or a mobile device, your online presence is necessary to fight off the competitors (who are also online). First, what are ...
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Landing your Business on the Itinerary: Marketing to Tourists

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For months, years maybe, you choose to cut that daily cup of coffee out of the budget. You decide to get “new” furniture from Goodwill instead of the furniture store. Each of these frugal moments results in some change, a couple crumpled dollar bills going in the vacation jar. When the first ...
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Tri-fold? Try Digital Marking Instead

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As kids, the first step of arriving at a hotel for vacation involved plucking brochures, flyers, and postcards out of the kiosk in the hotel lobby vestibule. Trees rejoice! The days of papercuts are over, as tourists can find anything they need with a quick online search. Is your business stuck in ...
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Tell Your Story: Utilizing Social Media for a Small Business

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Everyone has a story to tell. How you tell that story, well, that’s up to you. For a small business owner, this story might be late nights, early mornings, triumphs, failures, and tears. Consumers aren’t just buying products anymore; consumers are buying stories. Don’t wait for a talk show to call,...
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Tackling Tourism Sales for Your Small Business

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“I need a vacation,” said, everyone. Vacation: a time to relax, explore, and splurge. For many vacationers, all frugal spending goes out the window as souvenirs, clothing, and knick-knacks are purchased. It may be April, but June is on the horizon and so is summer vacations. Many small businesses ...
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Marketing Opportunities During a Slow Season

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After the holidays, many businesses experience a slump before customers receive their tax returns, take advantage of nicer weather to get out and shop, or start purchasing items for summer activities and excursions. While sales may be slow at this time of year, business owners can capitalize on ...
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Digital Marketing Can Grow Your Business During the Off-Season

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If your business experiences an off-season, those few months can be tough. Some companies close during their off-season, others just barely scrape by until business picks back up again. If you own a business that struggles during the off-season and are looking for a way to drive sales and grow your ...
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MAXIMIZE PROFIT DURING WINTER MONTHS

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How To Attract Local Residents and Maximize Profit During Winter MonthsGeographically, whether you’re battling a frozen tundra or trading your airy attire for a cozier combo, winter affects us all differently. Particularly for business owners, it is a yearly transition that they must adapt and ...
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FESTIVE TIPS FOR HOLIDAY SOCIAL MEDIA MARKETING

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In theory, the holiday season is about spending time with your loved ones and creating lasting memories. There is a “magic” in the air, a feeling of warmth and compassion for our fellow human beings, an urge to give back and do good. However, sometimes the holidays can become a stressful time. ...
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