It doesn’t matter what type of industry you’re in, business volume tends to change with the seasons. Understanding how your business, or clients business, changes from season to season is key when it comes to brainstorming a marketing strategy. With a few changes to your marketing strategy, we can show you how to not dread the offseason.
Tip 1: Grow Your Customer List
While you’re business is in it’s prime time of year, remember to grow your customer list as much as possible. Have people sign up for your monthly newsletter and encourage new customers to follow and engage with your social media pages. By doing this, you ensure you have an active group of individuals following your business, and will stay engaged with what you’re doing throughout your offseason.
Tip 2: Encourage Customer Reviews
As your busy season winds down, encourage customers to leave good reviews to entice people to visit next busy season. Photos are always a great touch, and allow people to get a visual feel for your business. If the person who left the review is okay with it, you can use their review and any photos they included with it in your email or social media marketing campaigns to get more people interested in your business during the offseason.
Tip 3: Continue to Create Engaging Content
Just because your business is in the offseason, doesn’t mean your marketing campaign has to be. Throughout the offseason, continue to write engaging content that your followers and customers will want to read. Host a contest to get people excited about visiting, or write a blog updating customers on what’s happening while they’re away. Useful or exciting information will keep your customers engaged with your business, which means they’ll be more excited to come back time after time!
If you’re looking to improve your marketing campaign for your off season, Seawave Digital would love to help! We can help your marketing strategy to matter what area you need help in, whether it be increasing engagement on social media channels, creating a brand new email marketing campaign, or getting you more visibility on Google. To learn more about how we can help, visit our website or give us a all at 609-886-8600.