As a small business owner, you know what makes your company great. You hear it from happy customers all the time: fast, quality, price and reputation. But do people instantly see what sets you apart when they visit your website – especially on a phone?

Turn browsers into buyers with these 3 motivating factors:


  1. Design effective site navigation
    Visitors don’t want to spend a lot of time on your site looking for the information they need. They’re more likely to return to the search engine and look for a better-organized site. Your website’s navigation must be simple and obvious. Keep the number of menu items to a reasonable amount, for example: about us, services, gallery, and contact.

  2. Keep it up to date
    Nothing turns off a visitor more than outdated information. Keep your site fresh, correct and updated. Besides adding new content, go through and review all the sections of your website to make sure everything is accurate. Are links still working? Are your hours correct? While updating your company’s website may give you the thoughts, “I’ll get to it later,” or “I know it should be done, but it’s not at the top of my to-do list,” it is one of the most important things you should do.

  3. Use a clear call to action
    A visitor arrives at your page, reads your content, but now what should they do? A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately help your website achieve its objectives. This will help increase user experience while achieving your business goals like sign-ups, sales or email subscriptions.

Having a hard time keeping up with your website? Contact us today at 609-849-8820 or email us at info@seawavedigital.com to learn how we can help you!