With less than 3 days remaining until Christmas, it’s time for business owners to plan their final marketing push for the holiday season. Here are five marketing tips that can help you get the attention of last-minute shoppers.




1. Use Location Based Ads to Boost In-Store Traffic
Business owners with a physical location can benefit from increased online marketing the final week before Christmas. The easiest way to do this is by using location-based ads, called geo-targeting. Geo-targeting determines the geolocation of a website or mobile visitor and delivers targeted ads to people near your business.

2. Send a personal holiday greeting to your loyal customers
Do you send special holiday greetings to your friends and family? Do the same for your customers. Express your appreciation by sending your holiday message via email. Personalized messages lets your clients know that they are important to you and that you are thinking of them. This will help strengthen your relationship with your customer, build your brand image and increase sales.

3. Last-minute Discounts
Consider who your customers still need to buy for, or why they need to buy, then develop well-targeted last-minute Christmas discount sales. For example, a gift shop might promote the idea that it has the perfect last-minute gifts for moms.

4. Social Media Contest Giveaway
Everyone loves getting something for free. Creating a holiday focused contest not only excites your fans, it is also a great way to build links to your website, increase traffic and create social engagement.

5. Start planning earlier next year
There is a lot of things you can do to push extra traffic and sales the last week leading up to Christmas, but that doesn’t mean that you shouldn’t start planning earlier next year to create better engagement. Take the time to carefully plan out all of your holiday promotions and marketing.

Need help planning your next holiday marketing campaign? Give us a call at 609-886-8600 x42 or email us at info@seawavedigital.com today!