If your business experiences an off-season, those few months can be tough. Some companies close during their off-season, others just barely scrape by until business picks back up again. If you own a business that struggles during the off-season and are looking for a way to drive sales and grow your customer base, digital marketing can help.

Digital marketing is more cost effective than traditional marketing methods. In the off-season when money is tight, digital marketing is a great way to keep promoting your business without exhausting cash and resources. In the off-season, customers may not be thinking about your business and what your business offers. Utilizing digital marketing techniques can help you stay fresh in the minds of your existing customers, as well as reach out to potential new customers and grow your base. Here are some ways digital marketing can accomplish that:

Search Retargeting
Target consumers based on their recently searched keywords on sites like Google, Yahoo and Bing. Conquest retargeting serves your ads to consumers who were recently searching for your competitors.

Mobile Geofencing
Target consumers based on their proximity to your place of business. Your mobile ad is served and expands to a full-screen mobile splash page with multiple, trackable calls to action.

Social Media Targeting
Reach best potential local customers based on their interests on leading social media sites. This is one of the most common forms of digital marketing in today’s social media-driven world.

Search Engine Marketing (SEM)
Utilize Search Engine Marketing to target the top three spots on major search engines. Elevating your online presence and promoting your website and products via pay-per-click advertising on search engines like Google will make a big difference in driving business, since around 85% of local consumers search online for business information.

If you agree that any of the above digital marketing strategies could make a positive impact on your business during the off-season, get in contact with Seawave Digital right away! You can give us a call at 609-886-8600 ext. 20, or Email Us. If you’d prefer us to get in touch with you, just fill out the Contact Form found on our website. Let us show you how a strong digital strategy can grow your company!