Identify Your Target Market
Know The Who, The Where, The Why, and The How. Who needs your products and services? Know the age of your consumer base, gender, family size, occupation and level of education. Where are your consumers located? Zip codes matter, and get well acquainted with the area (climate, population density, etc.). Why do your customers make the choices they make? Delve deep into their personality and lifestyle information to gain more understanding. Knowing why they buy your product may help you figure out their buying patterns. Lastly, how do they behave? Buying your product or service fulfills a need in your customers. How do they regard that need, and how do they regard your product or business?
Research Your Target Market
After identifying your consumer base, it’s time to research them. Use social media, insights, point of sale data, surveys, even the U.S. Census Bureau to find out more about your customers. Collect information, then compare it to the assumptions you’ve made about your customer base. Anything that comes as surprising to you is an opportunity for further marketing you may have previously missed. Look for similar complaints or suggestions amongst your reviews and take them seriously - if possible, even take action to improve.
- Search Retargeting
- Mobile Geofencing
- Social Media Advertising
- Email Marketing
- Search Engine Marketing
- Reporting & Analytics
If you’re ready to find success in the digital marketing world, contact Seawave Digital!