After the holidays, many businesses experience a slump before customers receive their tax returns, take advantage of nicer weather to get out and shop, or start purchasing items for summer activities and excursions. While sales may be slow at this time of year, business owners can capitalize on this relatively quiet time by introducing a new marketing strategy, social media campaign, event, product, or by launching a retargeting campaign.
While gearing up for the holidays means hustle and bustle, a slower season gives you time to regroup, plan, and experiment with creative strategies. Some ideas include:
- Hold an open house or social event. If sales are slow for you and events and opportunities to get out are slim in the off season, then hold an open house for your customers. This will bring them back and then you can show off a new product or service, rewards visitors with a freebie, or provides refreshments and social networking opportunities for you and your customers alike.
- Engage social media users. Solicit reviews and feedback by emailing your client list, as well as posting to your social media followers, and encourage them to write you a review in exchange for a coupon to your business or a freebie. Social media contests are also a popular way to re-engage your followers and attract new ones. You don’t have to limit social media contests to “like this post to be entered” campaigns; encouraging your clients to submit photos of how they use your product, or asking them to write why they would love to win what you are offering helps grow your brand’s story.
- Retarget audiences. Retargeting, or remarketing, reminds people who have previously showed interest in your business or product to give you another look. Most first-time website visits do not result in a sale for a variety of reasons. The visitor may have gotten distracted, or was on the fence about a purchase and forgot where they saw your product. You can retarget Facebook users, as well as visitors to your website and other social media channels.
- Offer exclusive seasonal products. Customers will visit your business again if they know there are exclusive, seasonal products or services they can get only at certain times of the year.