If you have a blog or website, either personal or for your business, then you need to be using Google Analytics. Google Analytics is a great tool to help you figure out what you can be doing to help your business grow.

Google Analytics


What can Google Analytics help me answer?

Google Analytics can help you answer many different questions about your website, including:

  • How many people are visiting my website?
  • Where do the people who are visiting my website live?
  • Does my site need to be mobile friendly?
  • What types of marketing helps drive traffic to my website?
  • Which pages on my website are the most popular?
  • What types of blog content do people visiting my website like the most?

All of these questions and more can be answered using Google Analytics, which can translate into creating more business for you. It can also help you gear your website and content to a more specific group of people you’re trying to target.


How do I install Google Analytics?

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The first thing you need to do is create a Google Analytics account. If you already use any other type of product, such as Gmail, Google Drive, Google Calendar, or Google+, you should use the same logins for your Google Analytics account. One important thing to remember is to always set up the account with your credentials. Never give your logins to anyone, including a web designer, developer, web host, or SEO team member, because if you do and they leave your company, they can take all the data you’ve collected with them. This leaves you at square one and you’ll need to start over. If you don’t have a Google account, you’ll need to create one in order to set up Google Analytics. Once you’ve done that you can go through with setting up your Google Analytics account.


If you have more questions about Google Analytics, or how you can use it to better optimize your website and drive your business to the place you want it to be, contact the marketing professionals at Seawave Digital. Give us a call at 609-886-8600, or visit our contact us to learn more about the services we offer and how they can help you.



References

https://moz.com/blog/absolute-beginners-guide-to-google-analytics