In this final installment of our 5-part series on a winning website, we will be talking about the most critical part of a great website, the check out process. Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can compare competing products at your own pace, any time of day or night. It can also be terribly frustrating if the site isn’t designed well. You HAVE to make it easy for the customer to do what you want them to do. Even if they’ve already decided that your product or service is worth their money, a cumbersome checkout method will deter most would-be customers. Here are some tips for designing an excellent check out process.
- If you want customers to place an order, you should have a simple shopping cart that functions like the popular sites people are familiar with like Amazon.com.
- If you don’t accept credit cards you really should.
- Allow reservations to be made online. Even if your business does not use a system that interfaces with your website, having a customer request a reservation online is of tremendous value. Have the website email or text the reservation to you or someone on your staff. If the time slot is open, put it on your books and reply with a confirmation. If there’s a conflict with the requested reservation, give the customer a call with the next available opening. Even if they didn’t want to call to place a reservation in the first place, they’re likely to complete the transaction over the phone once you have called them.
- Don’t ask for too much. Get what’s needed to move forward and try for the other stuff later. If you’re selling gym memberships, for example, get the contact and payment info and complete the transaction.
- Follow up with a questionnaire about their measurements and fitness goals after they’re already a member. That shorter subscription form is much more likely to get finished.
- Make sure you’re equipped to contact them again after this transaction. You should be collecting email addresses for a monthly mailing, encouraging social network activity, and offering incentives for repeat business and referrals.
- You’ll never have a better opportunity to turn a one-time customer into a repeat customer than right now, when you’ve already won them over and you have their full attention. Don’t let that opportunity pass you by.
Thanks for watching our 5-part series on a winning website! We hope these tips help you form a great digital marketing strategy. If you’re in need of a new website, or need help implementing any of the tips we’ve covered, give us a call or email and we’ll be happy to discuss.(609)886-8600 x20
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